In living history we have never had greater technological connectivity. Yet why is it then that people, specifically customers, have never been more disconnected?
One key manifestation is the shift in the customer purchasing process.
The selling cycle has changed, in fact, at Brandheart we think... [weiterlesen]
Hello there, I’m Glen Campbell, founder and director of Brandheart…and thank you for joining us.
GLEN CAMPBELL, Founder and Managing Director of Brandheart believes that anybody who excels in what they do, will most likely have an extremely clear and focused ‘sense of self’ or ‘self-awareness’.
T... [weiterlesen]
Brand positioning is essentially the recall ability of your customers and potential customers. For example, if you manufacture toothpaste and we yell toothpaste to a bunch of folks in a room, how many of them will think of your particular brand of toothpaste is brand positioning. The higher that nu... [weiterlesen]
